Free Speech, Finances, & the Facebook Boycott

Over 1,000¹ companies are pulling their advertisements from Facebook and its subsidiaries, including Instagram. With 99%² of Facebook’s revenue coming from ad sales, what could this boycott mean for the social media giant?

Last year, Facebook raked in almost $70 billion in ad sales^3,4, and is expected to report $77.1 billion in revenue in 2020.

 

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Source:

1-https://docs.google.com/spreadsheets/d/1VSGhDwXm18yFf2BVCz0QJYFjCHrPhDuO-m5rCo0zoqI/edit#gid=0

2 –https://qz.com/1871849/brands-boycotting-facebook-will-barely-dent-its-revenue/

3 –https://www.statista.com/chart/22133/social-media-advertising-revenue/

4 –https://investor.fb.com/investor-news/press-release-details/2020/Facebook-Reports-Fourth-Quarter-and-Full-Year-2019-Results/default.aspx

5, 6-https://www.bloomberg.com/news/articles/2020-06-29/facebook-analysts-don-t-see-major-long-term-risk-from-boycotts?sref=153yhh1c

7-https://digiday.com/marketing/as-facebook-boycott-continues-heres-a-look-at-what-major-marketers-were-spending-on-facebook-and-instagram/#:~:text=on%20the%20platform.-,Ford,Facebook%20advertising%20during%20July%202019