Director of Marketing
Open to Debate is a non-partisan, non-profit organization which addresses a fundamental problem in America: the extreme polarization of our nation and our politics. Our mission is to restore critical thinking, facts, reason, and civility to American public discourse. Open to Debate produces a weekly live debate program carried by more than 300+ NPR stations, and publishes an award-winning podcast, live digital broadcasts, and events.We are on the lookout for a Director of Marketing to join us in this mission, reporting directly to the CEO. This pivotal role is focused on amplifying our reach and deepening audience engagement across all media facets, including our website, social media platforms, newsletters, digital video, and syndicated partner platforms.
Responsibilities:
- Champion audience growth and engagement, measuring success through key performance indicators such as views, plays, streams, and subscribers.
- Enhance membership sign-ups and newsletter email subscriptions, with an eye toward converting memberships into donations.
- Seek out and establish innovative partnership opportunities to broaden content distribution and audience reach.
- Oversee and optimize Google AdWords and other paid advertising campaigns across social media to meet ROI goals and KPIs.
- Utilize data analytics to inform strategy development for new products and programs, targeting improvements across email, social, and web.
- Maintain and fortify existing content marketing partnerships through diligent reporting and strategic content curation.
- Provide training and guidance to team members on best practices for audience engagement, platform management, and analytics tools.
- Prepare detailed reports on audience growth and engagement trends for stakeholders, and use insights to inform future strategies.
Qualifications:
-
- A Bachelor’s Degree.
- A minimum of 7 years’ experience in digital marketing or audience development, with a preference for backgrounds in publishing.
- Expertise in current digital media trends and emerging platforms.
- Proficiency in using data and analytics to drive decision-making.
Open to Debate offers comprehensive medical and dental benefits, 401K matching, and a flexible hybrid / remote workplace environment.
Application: Interested applicants should send a resume and cover letter to Rachel Kemp at rkemp@opentodebate.org with the subject line “Director of Marketing”
