“Conscious Capitalism” Is Not an Oxymoron

Monday, January 14, 2013

“There is a growing network of people — including the leaders of companies such as the Container Store, Starbucks, Trader Joe’s, Patagonia and Whole Foods Market (of which one of us is the co-CEO) — building their companies based on the idea that business is about more than making a profit. It’s about higher purpose.”