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  - Thinking Twice: Revenge…
    
    In 2000, New York Times bestselling author Malcolm Gladwell released the groundbreaking book “The Tipping Point: How Little Things Can Make a Big Difference”, which explored how small ideas can create lasting changes in everyday life through social engineering and the “tipping points” phenomenon. Two decades after the book’s original publication and in the spirit of an organizational mission that values a second look at seminal ideas, we speak with Gladwell about what he has learned and, in some cases, reconsidered. In this conversation with Open to Debate guest moderator Nayeema Raza, Gladwell discusses his sequel “Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering”, which looks at the darker side of social epidemics, what he thinks might have been wrong with some of his original theories, and how such thought evolution is a sign of growth.
    
    Friday, November 22, 2024
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Will Health-Care Reform Save Medical Innovation? An Interview with Dr. Jerry Avorn

Monday, August 3, 2009

By Jerry Avorn

Innovation in the pharmaceutical industry is not coming from inside large companies, but from the purchase of biotech start-ups.

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