Genevieve Bell is an Intel Fellow and vice president of the Corporate Strategy Office at Intel Corporation. She leads a team of social scientists, interaction designers, human factors engineers, and computer scientists focused on people’s needs and desires to help shape new Intel products and technologies. An accomplished anthropologist, researcher, and author, she has been granted a number of patents for consumer electronics innovations. Bell is a highly regarded industry expert and frequent commentator on the intersection of culture and technology, having been featured in Wired, Forbes, The Atlantic, The Wall Street Journal, and The New York Times. She was recognized as one of the “100 Most Creative People in Business” by Fast Company, inducted into the Women in Technology International Hall of Fame, and honored as the 2013 Woman of Vision for Leadership by the Anita Borg Institute. With Paul Dourish, she authored “Divining a Digital Future” (2011).